Pudsey’s fashion makeover

The likes of Alexander McQueen, Victoria Beckham and Prada have given Children in Need's faithful mascot Pudsey a high-fashion makeover to raise funds for the charity.

BY Phong Luu | 23 October 2012

Pudsey by Alexander McQueen

It's Children in Need time again, which means Pudsey's back - and this year, everyone's favourite fuzzy one-eyed mascot has a makeover. Actually, make that makeovers. Twenty-nine top fashion designers have been given the job of sprucing up the little fella: Alexander McQueen's surprisingly whimsical jewelled pink bear boasts a matching eyepatch; Prada's dons a pair of the house's sold-out flatforms; Gucci's comes in full equestrian gear; and Tom Ford's is booted and bespoke suited. Meanwhile, Victoria Beckham 's has done a Andrej Pejic by indulging in a spot of cross-dressing - Beckham has designed the first girl version of the bear by putting Pudsey in a dress.

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IN PICTURES: Pudsey's designer makeover for Children in Need
The collection, curated by Katie Grand, LOVE magazine's editor and Louis Vuitton's consultant, will be exhibited in Selfridges in London and Manchester from today until November 14, before going to auction. A limited-edition run of three bears that have been given the fash-over by Anya Hindmarch, Paul Smith and Selfridges will also go on sale.
SEE ALL OF THE DESIGNER PUDSEYS HERE
Other designers who have created a special Pudsey include Burberry, Vivienne Westwood, Paul Smith, Loewe, Sibling, Mulberry, Giles Deacon in partnership with Swarovski, Katie Hillier, Henry Holland, Jonathan Saunders, Smythson, Donatella Versace, Missoni, Pucci, Gucci, Norton and Sons, Diane von Furstenberg, Fendi, Balenciaga, Anya Hindmarch and Kate Spade New York.
Here's a closer look at some of our favourites:
Katie Grand for Louis Vuitton
The look: Pudsey goes up-and-into-the-bag market - he comes with a handle and zippered feet compartments for stashing bits and bobs.
Describe your bear in one word: "Hot."
Describe your bear's character: "I think he's on a solid Parisian diet of croissants, black coffee and cigarette."
Bear style icon? "His bear idol is Fozzie Bear."
Victoria Beckham
The look: Pudsey gets his Andrej Pejic on - Beckham's is the first lady version of the boy bear.
Describe your bear in one word: "Super-chic."
Style tip: Match your outfit to your accessories. "The Victoria Pudsey is wearing a bespoke Victoria Beckham Signature dress made of a blush dense rib jersey accessorised with matching bandage - very stylish and a complete one-off."
IN PICTURES: Pudsey's designer makeover for Children in Need
Prada
The look: Pudsey does vintage.
Fun fact #1: The print used on the bandana is a Holliday & Brown (luxury tiemakers??) design from the Sixties that has been exclusively revamped for Prada.
Fun fact #2: Prada Pudsey is wearing the house's best-selling flatforms, which sold out when they were first introduced last summer.
Tom Ford
The look: Modern teddy bear dandy.
The mantra: Looking good is all in the (meticulous) detail - ivory linen double-breasted suit, cotton-silk polka-dot shirt, silk jacquard bow tie, Italian crocodile loafers, panama hat, gold-rimmed sunglasses, TF-embossed gold button eyes and gold bar cufflinks. Even in bear sizing, we probably couldn't afford any of those pieces.
Alexander McQueen
The look: The pink one from the Care Bears - but blingier.
Flower of choice: Cherry blossoms - the organza and enamel flowers have been hand-embroidered onto Pudsey.
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